Personalization is must Personalization is not a trend but a necessity in 2021, to build a brand. Your customer mustn’t find you spamming their feed. Be authentic. Don’t be salesy, promotive. Rather be helpful, informative, connect emotionally and try to give them a personalized experience. Storytelling is the best component to add personalization to your … Read more
Top 10 Things you should know about Branding Branding is a crucial element of growth for any business — small, medium, large, retail, B2B, etc. An effective branding strategy can give your business unexpected success. It tells your audience what they can expect from your products and services, and it differentiates your offering from your … Read more
Is Branding Still Relevant? Branding is one of the most important aspects of any business, large or small, retail, or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Is it still relevant? Well, yes! … Read more