Over the past 15 years, our team, DesignLab, has worked with thousands of start-ups, small businesses, and agencies to develop and enhance their visual identities. We frequently write and speak about brand identity on our blog and at conferences, and we have keynoted a number of conferences and webinars on the topic. This guide offers … Read more
Today’s businesses face much greater challenges than they did even five years ago. Business trends are constantly evolving, affecting everything from consumer preferences to industry standards. As a result, both big and small brands must adapt to the shifting competitive landscape. To survive and compete with rivals, one must not only concentrate on offering high-quality … Read more
Branding is one of the most important activities that your company can undertake. Building a strong, recognisable brand will assist you in connecting with current customers, selling to new ones, and encouraging loyalty and recognition. However, successful branding, like any other business task, necessitates careful planning and a sound strategy. This informative article from DesignLab … Read more
As a business owner, you want your firm to stand out. Branding is important in generating a lasting impact on your audience. It can help you differentiate yourself from your competition, attract more customers, and build a loyal relationship with your target audience. However, many new businesses do not have a large enough budget to … Read more
A method of recognizing your company is through branding. It determines how your customers perceive and interact with your brand. A successful brand is more than just a logo; it’s mirrored in every aspect of your organization, including your customer service philosophy, staff uniforms, business cards, and physical location. Your company’s “personality” should be expressed … Read more
Isn’t it simple to construct things? All you have to do now is continue to build on the framework so that it grows and evolves. When building a new house, for example, all that is required is the addition of extra bricks and cement. They will have built a robust home after a few days … Read more
The conventional means of marketing have not been completely supplanted by digital marketing. Brochures have not fully faded away, and they remain an important marketing tool. Several brochure design services companies specialize in creating and designing high-quality and visually appealing brochures. However, just like any other design trend, brochure designs come and go throughout time, … Read more
We live in a Brand Era, in which branding is fashionable, and striving to the Paul Rand style of logo crafting is about as trendy and current as writing your invoices with a quill, according to some people. Yes, logo design is just one aspect of the strong force known as brand identity, which comprises … Read more
Creating a logo for your company is akin to hiring a lawyer to represent you in court. The attorney works on your side to show you in the best possible light in court. She presents you, explains who you are, and persuades a panel of judges that you are the best version of yourself. 8 … Read more
Branding is responsible for everything we know about every product we use. It’s the link that connects the business and the client. Consider the world’s most well-known brands. Google, Apple, Nike, and Coca-Cola are some of the most well-known brands in the world. Each has its brand, and this isn’t something that happens by chance. … Read more