Optimizing the app page and the search page are the two most important aspects of App Store Optimization. It’s easier for your potential customers to locate you if you appear high in the search results.
It’s like being on the top page of Google — you’re more likely to get seen.. It’s difficult to stand out in a sea of apps in the app stores. Once you’ve designed an app, the hard work is done for you. After then, it’s your responsibility to make the public aware of its existence and assist them in locating your business.
As part of ASO, app names aren’t simply about branding. Mobile apps containing relevant terms in the title were 10,3% more likely to be found in search results, according to TUNE (Mobile App Analytics Platform).
Choose the right app name
In the App Store, titles may be as long as 255 characters. That implies that you can utilize a lot of keywords and phrases in your content. Be careful, though, not to inundate your potential customers with irrelevant phrasing.
The name of your app should be a balance between a memorable name and relevant keywords. If your app’s title is too long, the user will only see a portion of it in search results.
It’s critical that your app is appropriately placed in the app store because so many people utilize the category system to find new apps. Users will appreciate this, but it may also help your apprise in the app store rankings. Many determine which category to put your app in since it can be used in several other ones? We’ve come up with a few solutions to this problem.
First, decide on a few subcategories that seem to best suit your application. Analyze the results after you’ve done this. Consider the number of applications in each category and which ones are your main rivals. The next step is to select a category where your app has the best chance of ranking highly.
Use the App Description to entice your customers.
App descriptions should be written in a way that attracts and retains users rather than a search engine. Your app’s description should pique the interest of the user and entice them to download it. Briefness and clarity are the watchwords of a good explanation.
First three phrases should be eye-catching since a buyer is likely to research a few other apps before making a purchase decision. The “similar applications” area of the Google Play store is not to be confused with the adverts for related apps.
Your app’s icon is the first thing your users see when they open the app.
While your App Icon may just be a minor portion of your App Page, it’s quite important. When a user opens an app, the first thing they see is the app’s icon. When a user downloads an app, the app icon is the first thing they see every time they open the app. If you want to get people to open your app again, you need to make it stand out from your competition.
Display Your App in a Storytelling Style Using Images and Videos
For iOS apps, you can post up to five screenshots, and for Android apps, you may upload up to eight. In terms of search rankings, screenshots and videos aren’t going to have a direct impact, but they’re going to drive downloads.
Your app’s screenshots are the first thing customers will see, so they need to convey a compelling tale about what the app does and is capable of. Users will only view the first few screenshots, so pick wisely when the website loads.
Because they are aesthetically appealing and provide consumers additional information, screenshots are essential. You may utilize screenshots, for example, to showcase your app’s top features, advantages, and how-to instructions.
With an App Store, you can increase your organic user acquisition. This is a promotional video
App descriptions and pictures alone aren’t going to cut it anymore. Your app store website should include a promotional video if you want to attract more users.
Simply said, video is the most effective medium for converting website visitors into customers. It’s a fun and easy method for potential customers to learn about your app or game in just a few seconds. For those unfamiliar with the concept, think of it as an advertisement.
Make sure to incorporate the finest aspects of your software or game in the promotional film. Include a tutorial on how to operate the app. There are a handful of advantages to this. First, it increases the likelihood that a user will download and use your app, and it also increases the likelihood that a user will continue to use your app.
Localize
The process of localization of your software would include not just designing your app page in the App Store or Google Play store, but also optimizing the entire app to run in several languages. Another reason for clearly defining your intended audience up front is to account for the fact that not everyone using your service will be fluent in or comprehend English.
Adapting an app for a new country’s culture, customs, and habits is not only translating the app into a new language. Consider the varied search terms that people in the UK, US, and Australia could use to find your app.
Rank Your App in the Search Engines
Publishing an app to the app store and hoping consumers would find it isn’t enough. To get your app into Google Search, use App Indexing. Installed users will be able to open your app and get straight to the content they’re looking for.
You should utilize the same URLs in your app as you use on your website to have it indexed by Google. As a result, Google will index your site’s links in search results.
The App Listing should be updated often.
When you release new features or update your app, it’s crucial to keep the app listing up to date. As new features are added and issues are resolved, encourage your users to download and install the latest upgrades.
Engage with your users by responding to their posts in the comments section. Maintaining a positive connection with your customers means responding quickly and effectively to any negative feedback that comes your way.
Encourage your users to leave feedback and comments on your site, and reward them for their efforts. The easiest approach to gather feedback from your users is to ask them, which you undoubtedly found annoying when it first appeared.
It’s important to remember that Apple has extremely strict App Store Reviews Guidelines, and your apps will be deleted from the store if you try to fool your users or manipulate ratings.
Final Thoughts
It is imperative that you focus on App Store Optimization (ASO) as part of your overall marketing strategy. Trying and failing is constant occurrence. It is imperative to be data-driven in today’s world. An app analytics platform can help you learn more about your customers.
The best way to learn what works best for your app, game, or audience is to conduct a series of tests. All the pieces of your user acquisition jigsaw must fit together for your marketing spending to pay off.
We at DesignLab can help you with the app store optimization for different kinds of apps. Our skilled developers can help you in meeting the requirements of your choice. For more details, visit DesignLab.